CLIENT

The Art Institute of Tampa

INDUSTRY

College

OBJECTIVE

The objective for The Art Institute of Tampa was to create promotional materials for events around the college and for advertising to potential students, for Culinary Arts and Media Arts. It was important to develop a relationship with many faculty members who I would be working with on a daily basis. Since the college was fairly new no in house advertising and promotional department had been established until recently.

STRATEGY

We first needed to create an excel sheet of past, current and future jobs so we would determine what needed to be done and in the appropriate time frame. Once we were organized we needed to determine the look and feel the promotional pieces would carry for each major.

RESULTS

Successfully created advertising and promotional materials for the college while biding by the brand identity guidelines. Also helping to create a larger public awareness for the college with-in the Bay Area.