CLIENT

Texas Cattle Company

INDUSTRY

Restaurant

OBJECTIVE

To revive the Texas Cattle Company visuals to match the brand that has already been established. The reconstruction of the visuals are necessary because since 1974 the restaurant has hand many inconsistencies due to the face that majority of the promotional and advertising applications were put together by the managers.

STRATEGY

The strategy was to determine who Texas Cattle Company is, what makes their brand so successful and why. We also wanted to know what way to present the restaurants advertising materials that would make people wasn’t to try the restaurant for the first time.

RESULTS

The advertising materials for the restaurant revolved around exposing the new brand visuals and sticking to that traditional Texas Steak House look that the restaurants interior and cuisine follows. We created visuals from in-store materials to out door advertising, the goal for the visuals was for the potential customer to feel like they are leaving Florida and going to Texas where everything is BIG.