CLIENT

Charley’s Steak House

INDUSTRY

Restaurant

OBJECTIVE

Our objective was to create a recognizable cohesive brand through packaging, advertising and marketing. We also needed to refine Charley’s Steak Houses brand personality so the restaurant can stand out as a distinguished brand in a highly competitive area fueled by tourism and conventions.

STRATEGY

We wanted the unforgettable experience of dining at Charley’s to show through the promotional materials while also emphasizing the unique way of choosing, preparing and cooking each steak with a culinary flair on a citrus and oak wood fire pit. We wanted the visuals to stand out in a crowd since majority of the promotional materials will be in hotel rooms and hotel lobbies among competitors.

RESULTS

We created a set of lively appealing brochures, billboards, website concepts, taxi cab ads and take out materials for Charley’s Steak House. We were able to deliver a consistent look throughout each piece by using similar images and graphics. We captured Charley’s niche while using photos that employed a welcoming feeling that would appeal to a variety of tourist and locals.