CLIENT

MoonFish

INDUSTRY

Restaurant

OBJECTIVE

Our objective was to create promotional materials for MoonFish, a new Japanese themed restaurant located in the heart of Orlando’s tourist area. The restaurant has coined the term “The Freshest Seafood from the Oceans of Planet Earth.” Each batch of seafood is flown in daily and hand chosen by the senior operating partner.

STRATEGY

The goal for MoonFish was to create a set of advertising materials that would reach the hands of tourist around the Orlando area and drive them to the restaurant for dinner or MoonFish’s awesome happy hour features. We needed the advertising materials to catch the viewer’s attention and make them want to know more.

RESULTS

We chose to use a bright orange color with a dark magenta for multiple reasons, the color fit in with the Japanese theme and because the color stood out best among its competitors, which resulted in an increase of local customers and tourist.