CLIENT

FishBones

INDUSTRY

Restaurant

OBJECTIVE

Our objective was to create a vibrant but consistent look through advertising and marketing materials. We also needed to update FishBones current brand awareness and personality by defining the restaurants core values and understanding what it takes for the restaurant to stand out in a competitive growing market. The restaurant has been established in the central Florida community for over 20 years but the public awareness of the restaurant was moving away steadily due to an influx of restaurants around the area and the lack advertising and marketing for the FishBones.

STRATEGY

We wanted the awareness of FishBones to increase within the community and by doing so we would need to expand the advertising and promotional materials. This included removing advertising from the telephone books, updating old unchanged billboards, advertising in popular local magazines and creating a social community.

RESULTS

The end result was a set of brochures, billboards, taxicab ads and website concepts for FishBones. We were able to deliver a consistent look throughout all advertising materials and increase an online fan base strengthening the restaurants brand awareness and brand loyalty.